Blogging Tournament – Round 2

It’s that time again. Last week’s opening round pitted 16 church-planting bloggers against each other blogging about whether the presidential election still matters. Thanks to YOU, I’ve made it to Round 2. This week, the remaining 8 are blogging about the best ideas for marketing and/or outreach for $500 or less. I have decided to run with an idea submitted by Tim M. Make sure you take 2 minutes to drop by to vote. (Here’s the voting link). And here’s the entry below:

Got Excuses?

Five Hundred dollars. It seems like such a large amount to us as individuals, but almost meaningless if you’re limited to it for an outreach/marketing idea. I’m not sure, but I think that’s the combined price of a gallon of gas and a cup of coffee at Starbucks. So how far can $500 take you? About 30 miles or 30 minutes, depending on your personal limits. Which doesn’t give us much wiggle room here.

However, I think I heard Craig Groeschel say that:

“Limited resources + increasing passion = exponential innovation.”

Which means that $500 isn’t the limiting factor, it’s our vision, our creativity. For $500 we have to stretch ourselves and get out of the box of easy and be willing to be “a little different”. But aren’t we anyway?

The suggestion from The Grove (via my blog) is titled “Got Excuses?”

  1. Setup a website or use existing church website.
  2. Have a section where people can post entries or provide an email address where people can send excuses/questions on why they don’t attend church.
  3. Have your car detailed with the website/church/email address with some basic information directing them to said site. Nothing like mobile advertisement. (Will you look a little strange? Yes…but see previous paragraph)
  4. Respond to people’s excuses/questions in video format, utilizing YouTube, in 5 minutes or less.

Will it fill the church? Probably not. Will it create awareness and buzz? Most definitely. Will someone become a guest as a result? Absolutely.

  • Website cost – $195
  • Car Graphics – $300
  • Gas – $1000 (but we’re not really counting that, disregard)
  • Starbucks (While cruising) – $500 (hmmm, let’s not count that either)

Someone walking into your church because you’re willing to be different and meeting Jesus as a result – Priceless!!


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